Short story on business cards is to get your card to the right person at the right time. It is a matter of numbers and timing. Basically, any and every time you are able, put your cards out. Below are a few suggestions.
- Use the business card as a coupon. Bring it in next time you come into the store and get a free gift or a percent off.
- Attach small gifts to them. If you have samples, use them and attach the card to them. These work well at networking meetings.
- Exchange cards with others and make it a point to call them and ask for a lunch where the 2 of you can get together and learn more about each other’s business. This helps them to understand your business better and you to promote their business.
- If there is a store or other location who will allow you to have your cards on display, leave a few and go back every so often and refill your stack. If they have a bulletin board, make sure you put your card up there. I knew an artist who put her card up in an art store bulletin board and she got a job that lasted for years painting for a model railroad.
- Ask the manager of a store or restaurant if you can provide a large jar for people to put their business card in and have a drawing for a free dinner for two at that restaurant or receive a product the business has. It is a win win for everyone. Each card is a lead to follow up on.
- Enclose cards with each bill if you send them by mail. Always leave a card at your local bank. They get to know you over a period of time and learn to trust you whatever business you are in. They also meet many people over the course of the day and may remember that you are available for something the customer needs.
- Always have a stash of cards everywhere you go. If you can’t carry them all around, keep some in the car and get into the habit of carrying in some when you go into a store, doctor’s office, business, etc. Leave them with your tip when you pay at a restaurant.
- Make sure your card says enough about your business to encourage people to look into it more closely. Your tag line must grab them. If you need to, print more than one style for each target market.
© Echod Enterprise 2018
If you want help in any business area, please email me for business coaching. Remember that I offer a free phone conversation for us to get to know each other and see if I can help you.