Frequency in marketing

Eight touches seem like a lot in marketing. Eight touches do establish some momentum, but they are just the beginning to create enough desire to motivate a sale. To truly comprehend how much frequency is needed to spark that sale, you've got to know what your prospects think from each touch. Here is what each one thinks as he or she looks at your contact:

1. The first time a man looks at your contact, he does not see it.
2. The second time, he does not notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers having seen it before.
5. The fifth time, he reads it.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads it through and says "Oh brother!"
8. The eighth time, he says, "Here's that confounded thing again!"
9. The ninth time, he wonders if it amounts to anything.
10. The tenth time, he asks his neighbor if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing
13. The thirteenth time, he thinks perhaps it might be worth something
14. The fourteenth time, he remembers wanting such a thing a long time
15. The fifteenth time, he is tantalized because he cannot afford to buy it
16. The sixteenth time, he thinks he will buy it someday
17. The seventeenth time, he makes a memo to buy it
18. The eighteenth time, he swears at his poverty
19. The nineteenth time, he counts his money carefully
20. The twentieth time he buys what is offering.

The list you've just read was written by Thomas Smith of London in 1885.

So how much of that list is valid right now, today? All of it! The single most important element of successful marketing is commitment to a focused plan. Do you think commitment is easy to maintain after you've had contact nineteen times and nobody is buying? It's not easy, but successful marketers have the coolness to hang in there because they know how to get into a prospect's unconsciousness where most purchase decisions are made. They know it takes repetition. This knowledge fuels their commitment. Anyhow, they never thought it was going to be easy. Just because times are tough, is no reason to quit marketing if you want your business to succeed.

I can make contacts personal, tailored to your needs to promote good will and increase customer base and referral list

As real estate is location-location-location, marketing is frequency-frequency-frequency.

Hint of the Day: Know your target market and your marketing strategy, and then put it into action.